Bobby Chain wants a refund!

Date: May 13, 2004

Bobby Chain wants a refund!

Date: May 14, 2004

Or maybe the slogan was borrowed from the title to Larry King's 1995 book: How to Talk to Anyone, Anytime, Anywhere: The Secrets of Good Communication

At the least, its not a very original slogan.

Date: May 14, 2004

FYI, an early morning chuckle...

Several years ago, the University of Texas commissioned a national advertising agency to come up with a new catch phrase or slogan, to be used in media ads and in university promotional literature. It was to be the identifying slogan UT would hang it's hat on throughout the 21st century. After months of laboring over the project, in great secrecy, it was announced with much hoopla that the new UT slogan would be, drum roll......"WE'RE TEXAS"!

Not only was the new slogan met with lukewarm enthusiasm by the public (What? That's it? And how much did that cost?), but shortly thereafter it was revealed that Texas Tech had been using the slogan "WE'RE TEXAS TECH" for several years; it had been arrived at, free, by soliciting student suggestions, and taking a poll.

UT was very embarrassed, but refused to drop their new slogan (You may have seen/heard it in TV ads during college football games--Walter Cronkite does a solemn voiceover of the phrase). The ad agency quickly decided to waive their $1 mil fee, and "donate" their services for having developed the new slogan. I laugh out loud every time I see a "We're Texas" ad.

AE

Date: May 14, 2004

quote:
Originally posted by: Angeline
"Or maybe the slogan was borrowed from the title to Larry King's 1995 book: How to Talk to Anyone, Anytime, Anywhere: The Secrets of Good Communication At the least, its not a very original slogan."

It might have been used most facetiously at the anti-administration rally earlier this spring. One of the most notorious signs ominously stated "Anyone, Anytime, Anywhere...can be fired!"